← The tray

Founder & creative director, EatUrMood

Sallie Stout

EatUrMood makes photos, film and social content for hospitality and lifestyle brands. I direct, style, shoot and edit, one person from brief to final cut.

Start a project Email me
AD Middle East, July 2025The Modern Beach Villa: lead stylist, co-directed with photographer Douglas Friedman
Newport Beach Home Tour 2025Lead stylist for three homes
Grace Blu Interiors2021–2025. Lead stylist on 10+ projects, 2024–2025
The Girl at the Garden GateBrand identity, launch film and campaign, from a blank page

Case study one

Grace Blu Interiors

Luxury interior design studio · Newport Beach · 2021–2025

Embedded creative direction for a luxury interior design studio: how its rooms were styled, photographed, published and shown online.

What I did

  • Lead stylist on 10+ projects, 2024–2025
  • Managed accessory sourcing, photographers and publication submissions, which led to AD Middle East's Modern Beach Villa feature
  • Co-directed the AD Middle East shoot with photographer Douglas Friedman
  • Lead stylist for three homes on the Newport Beach Home Tour 2025
  • Managed accessory budgets of $50K and up
  • Directed 20+ photo and video productions a year
  • Built the brand board: palette, fabric and finish
  • Refined the brand and curated its photography
  • Shot and edited short-form video for social

Results

AD MEModern Beach Villa feature, July 2025
$50K+Accessory budgets managed per project
10K→30KAudience growth
3 homesLead stylist, Newport Beach Home Tour 2025
AD Middle East feature: The Modern Beach Villa, photography by Douglas Friedman
Lead stylist and co-director. AD Middle East, The Modern Beach Villa, July 2025 · Photography Douglas Friedman · Design Grace Blu
Deep blue and brass home bar with backlit shelving, Newport Beach
Lead stylist. Home bar, Newport Beach · Photography Douglas Friedman · Design Grace Blu
Kitchen coffee bar with purple tulips and yellow mugs on the Home and Garden Tour save-the-date
Lead stylist. Every object in this kitchen, chosen and placed by me. The room became the cover of the Newport Harbor High School Home and Garden Tour save-the-date
Shot and edited. Some Like It Pop, a colour-led reveal cut to a beat drop
Shot and edited. Travertine, material close-ups shot handheld on set
Living room at golden hour with ocean view and ochre velvet sofa
Lead stylist. Living room at golden hour · Photography Hugo Landa · Design Grace Blu
Grace Blu brand board: magenta and gold palette with fabric swatches
Created. Grace Blu brand board: palette, fabric and finish, set before a room was shot

Case study two

The Girl at the Garden Gate

Horticulture brand · Morgan Hill, California

A brand that didn't exist yet. I built its identity, then directed the film and campaign that launched it.

What I did

  • Logo, crest and brand mark
  • Type guide and colour palette
  • Directed, shot and edited the launch film, Beyond the Gate
  • Planned a 40-day launch campaign: a 12-post launch kit and content calendar
Girl at the Garden Gate launch grid: crest, portraits, Beyond the Gate cover, Garden Tips and London Finds posts
Identity, art direction and photography. The launch grid: crest, cover art and the first twelve posts
Woman in white lace and green boots walking through a white garden gate
Art direction and photography. Through the gate
Pink rain boots beside a checkered bucket of zinnias
Styling and photography. Cut zinnias
Directed, shot and edited. Beyond the Gate, the launch film
Shot and edited. Uncut Stems, long-form storytelling for a slower audience

Case study three

EatUrMood

Self-initiated · Concept, art direction, product styling

My own studio, designed as a dinner party. Every page is a dish, and every dish is a skill: styling is the bread and butter, social is the toast, and the menu pairs a flavour with something to buy.

What I did

  • Concept and art direction for the whole world, from the silver tray homepage down
  • Cravings: six ice cream flavours, each paired with a House of Hackney cushion and a styling board of my own
  • Product styling, copy and the site's visual system
EatUrMood homepage: a silver tray holding a coupe, butter, bread, photographs and a matchbook
Concept and art direction. The homepage: a tray where each object opens a service
A peach ice cream scoop with pansies beside a pink velvet pansy cushion
Concept and styling. Cravings: the Zesty scoop and the pillow it serves

Partnerships I started

Artemis Deco · Herron House · Culterra · Kosmic Kitty Wines · The Plant Daddies

Before this

I studied graphic design at the University of Mississippi, then started as a stylist at Rent the Runway.

Then I spent over two years in account management at Xactly, where I made President's Club.

So I speak brief, budget and deadline as fluently as palette.

Let's make something.

Booking shoots, styling and short-form content for hospitality and lifestyle brands. Based in Santa Barbara, happy to travel.

Start a project hello@eaturmood.com
Also: brand content · styling · @eaturmood